March 24, 2021 will be the 100th day that museums and galleries are closed. Exhibitions are waiting for visitors all over the country and the art sector can no longer stand still.
That is why SBK Kunstuitleen & Gallery art outwards as a medicine against the emptiness of our time. In close collaboration with the DOOR foundation, Iconoclash and Pictura, leading artists have transformed the shop windows of the vacant V&D building in the center of Dordrecht into worlds in their own right.Especially for this occasion, Arno Coenen, Elise ’t Hart, Herman Lamers, Daniel Arthuus and Yvo van der Vat were invited to design the various shop windows and select works of art. In addition to works by established names such as Erwin Olaf, Lily van der Stokker, Teun Hocks, Richard Hefti and Cor van Gulik, up-and-coming talent can be seen and various performance, experience and sound artists will remain involved in the project to create a dynamic total experience of this. that continues to develop.Not just canvases behind glass, but shop windows as attractions in which works of art play the leading role and passers-by are invited to be part of the stories that are told here. QR codes on the windows provide information about the art that is visible. Within the possibilities of the corona measures, spectators can escape the daily reality of this time in the open air and at a safe distance from each other. A statement to show what the art sector is capable of.If you look quickly, Arno Coenen's work looks like an advertisement for a new pharmacy that opens here. The effervescent tablets that fly out of the tubes do not bear the Bayer logo, but that of ART. “Fine Art, vitamins for the soul. Supports mental resistance.” A shop window further, the kinetic skull of Jelle Korevaar howls, while the yes marbles in the mechanism gently pump oil to the eyes. If you walk a bit further, you will find yourself in front of an absurd clinical space by Yvo van der Vat, full of works of art and a treatment chair. In a period of ten days, a metamorphosis took place behind all the windows of the monumental building by architect Jan Kuyt. And what can be seen continues to change. Iconoclash has invited Rob Vis and Manuela Porceddu to transform the 166 m2 glass facade into a work of art. Daniel Arthuus exhibits with ten young graduates in the rear wing, Herman Lamers' neon artworks make a feast of nightfall and Norman Maus' video constructions evolve every day.Etalage.art - also the website - shows that commercial interests and autonomous art do not have to be mutually exclusive. Artists need exhibition space and the shopkeepers need a high-quality interpretation. After an application from the Statenplein Shopping Center, which benefits from filling after the years of vacancy in the center of Dordrecht as a result of the bankruptcy of V&D, the art institutions, artists and entrepreneurs joined forces.The result is as surprising as it is solution-oriented: the first exhibition that was not stopped by the lockdown. A first that, in addition to the work, also exhibits the ingenuity of the art sector.